The lego movie target audience

L/0:to identify the target audience using demographic and psychographics

demographic is relating to the structure of population
psychographic is a  qualitative methodology used to describe consumers on psychological attributes.
Target audience of lego movie

  • Young kids who play with lego 
  • parents who played with it when they were young too
  • young adult cinema-goers 
The film appeals to both gender
boy because toaster
girl because microwave 

   

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