lego movie and game posters

L/O;to explain the effectiveness of the campaign; to analyse using uses and gratification theory



denotations:

• The title is the same/
• The lego company/ 
• The people in the game and movie/
• Buildings /
• same villain/ 
• charters at the front to seem they are the good guys

context 

Emmet an ordinary LEGO figurine who always follows the rules, is mistakenly identified as the Special -- an extraordinary being and the key to saving the world. He finds himself drafted into a fellowship of strangers who are on a mission to stop an evil tyrant's plans to conquer the world. Unfortunately for Emmet, he is hopelessly and hilariously  unprepared for such a task, but he'll give it his all nonetheless.

aimed for children 

It is aimed for children because  it is family friendly and it relatsy to kids and what they like
this poster is effective because it is full of bright couoler





Film poster are released at different times and contain different information just like the trailer