the lego movie advertising

What do tv adverts normally

• They shows the products

Explain  how the lego movie broke boundaries with branded marketing;how it targeted the diffrent sections of their  target audience:and whether it was was or not 

Its was successful because nearly 6million people had  seen it live on tv and 1.1 million had seeked it out online.to ensure that the break felt as much like real-life had been turned into Lego as possible, it was important that the four ads were all live/recent campaigns, not remakes of classic ads of yesteryear.They teamed up with confused.com/BT,british heart foundation and perimer inn

The Lego Movie was released in 2014, February 14th grossing $257.8 million in the U.S. and Canada, and $210.3 million internationally, for a worldwide total of $469.1 million. Produced by the Warner Bros, written and directed by Phil Lord and Christopher Miller, the Lego Movie broke boundaries when it came to international marketing. They had released over twenty Lego sets, a website, scheduled events, a teaser poster every week throughout January, accessory packs, many adverts, a video game, trailers etc.

 ITV also advertised the Lego movie five days before the launch, with a whole ad break made purely of lego bricks for the first time ever. The ad break contained four familiar and modern UK television ads – for the British Heart Foundation, Confused.com, BT and Premier Inn. To ensure that people made the link to The Lego Movie, between each ad segment, there was a 2 second clip of a character from the film with the Lego Movie logo next to them. This clearly worked well and achieved 6 million TV views, and 1.1 million YouTube views within a week. 

This technique, however, was very smart and effective because it marketed to parents, grandparents and potentially children- however the least likely to be watching after Dancing on Ice.