radio one live lounge

what is the radio one live
where popular artist come to perform live
it was made in 2006

There are a variety of reasons how and why producers of radio programmes target different audiences. In my response, I will elaborate on ideas on how this is represented in various radio media.

Radio producers have to appeal to a wide audience, with diverse tastes and preferences. This is done by featuring specific stars with the target audience they want to appeal to. For example, BBC Live Lounge featured Harry Styles performing a Fleetwood Mac song- "The Chain", combining Harry Styles' mainstream Brit-pop, mainly young, female audience with the maturer, mainly male audience who like rock and country music. This is effective because this causes those combined audiences to connect, and the fanbase to diversify and increase.

BBC Live Lounge attracts diverse target audiences because they broadcast the episodes via different media- like video, radio, online etc. meaning that it can target a wide audience using technology and advertising. The Live Lounge offers a form of content that is specialised to a specific audience, which causes them to return for each episode, however producers want to expand on the existing fanbase by introducing new concepts to the show and interchanging the content so that they attract a wider audience, whilst still maintaining the returning fans.