Lego marketing

L/O: to explore marketing and promotion of the lego movie; to link methods to the target audience 

Adverts
social media
billboards
poster
trailers
teaser trailer
teaser poster 
video game/packaging
theatrical posters
lego toys
happy meals
radio
website
lego world
sticker and activity  books 

promotion examples

each week in January 2014 a new poster was released
often a single parent company will own multiple companies in film history 

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