postmodern films often contain the following characterists challenges genre conventions;might be a mixture of many genres ;challenge typical charters roles etc
L/O: to explore marketing and promotion of the lego movie; to link methods to the target audience Adverts social media billboards poster trailers teaser trailer teaser poster video game/packaging theatrical posters lego toys happy meals radio website lego world sticker and activity books promotion examples each week in January 2014 a new poster was released often a single parent company will own multiple companies in film history
L/0:to identify the target audience using demographic and psychographics demographic is relating to the structure of population psychographic is a qualitative methodology used to describe consumers on psychological attributes. Target audience of lego movie Young kids who play with lego parents who played with it when they were young too young adult cinema-goers The film appeals to both gender boy because toaster girl because microwave
How does the lego movie use intertextually? The lego movie use intertextually to repentant different members of family target audience. the film is u rated which connotes the primary target audience is younger children whole secondary audience is teenagers,parents and grandparents. The lego movie is useing the mpvie for a self prooation